What's New with this Image Search?Google has now actually redesigned the whole interface for its image search to bring a better experience to its users and improve the Click-Through-Rate (CTR) for images overall. This new design includes a repositioning of the images into an inline panel, which is fast, easily accessible and attractive all at the same time! You can now use your keyboard to flip through the images.
Another big change (significant for webmasters, we'll shortly discuss) is that, the Metadata of the images is displayed right next to it in search results after clicking on it. Now, this will really help the users a lot as they now won't need to open up a new tab to see information about the image.
Another big improvement in the new design is the removal of the source page from the background of an image. This really wasn't necessary, so Google had to remove it. Now not only the images load faster, it also reduces the load on the host server of Google Image Search, hence preventing bandwidth issues which is the reason behind Google closing services.
How Does this Affect Webmasters?With these new changes being introduced, one thing is for sure: Google will try incline users more and more towards its image-searching. If you have been following news from the industry lately then you might have heard Google already saying that these new changes have increased the overall CTR for images. So, now the question is that how does this really affect webmasters?
First of all, they will now need to optimize their images which was and still is considered a good SEO practice and now after this new introduction, Tagging images has become much more important, because the ALT and title tag are now also responsible for driving traffic towards your blog. So if your images are not properly tagged, they will not appear in the proper places in Google search results. Read this post on tagging images to learn more about driving traffic.
Note: This service has just been introduced and it will take a few more days to be implemented fully on all images. So if you don't see any changes, just give it a couple days or so. And stay tuned for more updates. Peace :)